google - What is Bounce rate, Domain Rating (DR), & ctr?

Bounce rate

Bounce rate represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site

Bounce rate (%) = Visits that access only a single page (#) ÷ Total visits (#) to the website

Example

If user visits single page then bounce rate will be

Bounce rate = 1/1*100 = 100%



If user visits two page then bounce rate will be

Bounce rate = 1/2*100 = 50%

What Is Adsense Click-Through Rate (CTR)?

Google Adsense Click-through Rate (CTR) represents the number of clicks on your ads against the number of times they’ve been shown o your site visitors.

For example, 

If your ads get 5 clicks out of 100 views (impressions) your Adsense CTR would be 5%.

Here’s the simple formula Google uses to calculate Adsense CTR

Total Number of Ad Clicks ÷ Total Number of Impressions = Click-Through Rate (CTR)

CTR = No. of clicks / No. of exposures
CTR% = No. of clicks * 100 / No. of exposures

What does Domain Rating (DR) mean?

Domain Rating (DR) is a measure of a website's authority based on its backlink profile. The scale runs from zero to a hundred. Generally speaking, the higher this number, the stronger and more authoritative the site is.

How is it calculated?

Domain Rating (DR) looks at the quality and quantity of external backlinks to a website. It doesn't take into account any other variables like link spam, traffic, domain age, etc.

How should I use it?

Domain Rating (DR) means very little in isolation. However, it does provide an excellent way to compare the relative authority of two or more websites in the same niche. If a site has a lower DR than its competitors, then that may affect its ability to rank for relevant keywords in search engines.

How can I increase my Domain Rating (DR)?

Get more high-quality backlinks to your website. That's the only way.