Showing posts with label Google Analytics. Show all posts
Showing posts with label Google Analytics. Show all posts

Sunday, February 14, 2021

google - What is Bounce rate, Domain Rating (DR), & ctr?

Bounce rate


Bounce rate represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site

Bounce rate (%) = Visits that access only a single page (#) ÷ Total visits (#) to the website

Example

If user visits single page then bounce rate will be

Bounce rate = 1/1*100 = 100%



If user visits two page then bounce rate will be

Bounce rate = 1/2*100 = 50%

What Is Adsense Click-Through Rate (CTR)?

Google Adsense Click-through Rate (CTR) represents the number of clicks on your ads against the number of times they’ve been shown o your site visitors.

For example, 
If your ads get 5 clicks out of 100 views (impressions) your Adsense CTR would be 5%.

Here’s the simple formula Google uses to calculate Adsense CTR

Total Number of Ad Clicks ÷ Total Number of Impressions = Click-Through Rate (CTR)

CTR = No. of clicks / No. of exposures
CTR% = No. of clicks * 100 / No. of exposures


What does Domain Rating (DR) mean?


Domain Rating (DR) is a measure of a website's authority based on its backlink profile. The scale runs from zero to a hundred. Generally speaking, the higher this number, the stronger and more authoritative the site is.

How is it calculated?

Domain Rating (DR) looks at the quality and quantity of external backlinks to a website. It doesn't take into account any other variables like link spam, traffic, domain age, etc.

How should I use it?

Domain Rating (DR) means very little in isolation. However, it does provide an excellent way to compare the relative authority of two or more websites in the same niche. If a site has a lower DR than its competitors, then that may affect its ability to rank for relevant keywords in search engines.

How can I increase my Domain Rating (DR)?

Get more high-quality backlinks to your website. That's the only way.
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Thursday, February 4, 2021

Install Google Analytics to WordPress Without a Plugin

 

Install Google Analytics to WordPress Without a Plugin


In order for Google Analytics to start tracking your visitors, the tracking code mentioned above needs to be present on every page of your site you want to track user behavior on. Usually, that’s all of them. Here’s how you can achieve that manually.

Option A: Insert the Code Into header.php
One of the main ways to add the tracking code to your site is to insert it into your header. This way, it will load on every page.

Most standard themes have a header.php file that is responsible for outputting the site header section. So, you can simply input the Google Analytics code here.

However, when you make changes to theme files, be aware that it’s always best to do it in a child theme. Otherwise, they will get lost when you update your main theme. Child themes are super useful in general and you should definitely read up about them. Also, don’t forget to back up your WordPress site when making any changes like this.

Once you have created your child theme, simply copy the header.php from the main theme into it and start editing. You can do that directly in the WordPress back end via Appearance > Theme Editor.

add google analytics tracking code to wordpress header file via the theme editor Copy and paste the tracking code from Google Analytics into header.php right after the opening <head> tag.
Also, make sure the code is wrapped in <script>...</script> brackets! Otherwise, browsers won’t recognize it for what it is. That’s it! Now save and you are good.


Option B: Use functions.php
Another possibility to add Google Analytics to WordPress without a plugin is to use the functions file. You can do the same thing as we did above, however, instead of adding the tracking code to header.php directly, you insert it into the head section via a function.

To do so, simply edit your (child) theme’s functions.php file and add the following piece of code (but use your own measurement or tracking ID instead of ours):

function ns_google_analytics() { ?>
<script async src="https://www.googletagmanager.com/gtag/js?id=G-B175YGY1T1"></script>
<script>
window.dataLayer = window.dataLayer || [];
function gtag(){dataLayer.push(arguments);}
gtag('js', new Date());


gtag('config', 'G-B175YGY1T1');
</script>
<?php
}

add_action( 'wp_head', 'ns_google_analytics', 10 );
Save, upload, and from that moment, Google Analytics should start tracking what’s going on on your site.
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