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Bounce rate Bounce rate represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site Bounce rate (%) = Visits that access only a single page (#) ÷ Total visits (#) to the website Example If user visits single page then bounce rate will be Bounce rate = 1/1*100 = 100% If user visits two page then bounce rate will be Bounce rate = 1/2*100 = 50% What Is Adsense Click-Through Rate (CTR)? Google Adsense Click-through Rate (CTR) represents the number of clicks on your ads against the number of times they’ve been shown o your site visitors. For example,   If your ads get 5 clicks out of 100 views (impressions) your Adsense CTR would be 5%. Here’s the simple formula Google uses to calculate Adsense CTR Total Number of Ad Clicks ÷ Total Number of Impressions = Click-Through Rate (CTR) CTR = No. of clicks / No. of exposures CTR% = No. of clicks * 100 / No. of exposures What does D...

  Install Google Analytics to WordPress Without a Plugin In order for Google Analytics to start tracking your visitors, the tracking code mentioned above needs to be present on every page of your site you want to track user behavior on. Usually, that’s all of them. Here’s how you can achieve that manually. Option A: Insert the Code Into  header.php One of the main ways to add the tracking code to your site is to insert it into your header. This way, it will load on every page. Most standard themes have a header.php file that is responsible for outputting the site header section. So, you can simply input the Google Analytics code here. However, when you make changes to theme files, be aware that it’s always best to do it in a child theme. Otherwise, they will get lost when you update your main theme. Child themes are super useful in general and you should definitely read up about them. Also, don’t forget to back up your WordPress site when making any changes like this. Once you...