SEO Tips

1. Avoid Image:
   
   • Always avoid the images.
      
   • If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.
      
   • Use the words "image" or "picture" in your photo ALT descriptions and captions. A lot of searches are for a keyword plus one of those words.
     
      
2. Content is king:
   
   • Be sure to have good, well-written, and unique content that will focus on your primary keyword or keyword phrase.
      
   • Don’t try to stuff your text with keywords. It won’t work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.
     
      
3. Proper linking:
   
   • If content is king, then links are queen. Build a network of quality backlinks. Remember, if there is no good, logical reason for a site to link to you, you don’t want the link.
      
   • Make sure your site is easy to use, proper linking
      
   • Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you’re splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html. Ditch the index.html or default.php or whatever the page is and always link back to your domain.
     
      
4. Fresh content:
   
   • Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.
      
   • If your site content doesn’t change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.
     
      
5. Use keywords and keyword phrases:
   
   • Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.
      
   • Be sure links to your site and within your site use your keyword phrase. In other words, if your target is “blue widgets” then link to “blue widgets” instead of a “Click here” link.
      
   • Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.
      
   • Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a household name, your business name will probably get few searches.
      
   • Use keyword rich captions with your images.
     
      
6. Check for canonicalization issues:
   
   • www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.
     
      
7. Be aware that by using services that block domain ownership information when you register a domain, Google might see you as a potential spammer.
    
8. Implement google Structured Data- https://developers.google.com/structured-data/
    
9. Google Instant - http://googleblog.blogspot.in/2010/09/google-instant-behind-scenes.html
    
10. How the google algo works - http://www.google.co.in/insidesearch/howsearchworks/algorithms.html
     
11. Need to implement http://ogp.me/ open graph protocols.
     
12. Implement twitter meta tags - https://dev.twitter.com/cards/getting-started